Professional blogs can help businesses in three
ways. First, they are a cost-efficient form of advertising. Blogs
are cheaper to maintain than many forms of advertising (Watts, 2013). Second, blogs provide a medium for
communicating with customers. Businesses can instantaneously inform their
followers about a new product or campaign and get feedback. In a blog
about Snapple's "Win Nothing" campaign, Amy Swanson shares her
excitement about the campaign and asks others to comment on it (2013).
Last, blogs give companies a voice. This helps businesses gain
loyalty by becoming more than just a product and a name. Thus all companies should create and maintain
a professional blog.
References
Watts,
D. (2013). 19 Reasons Why Your Business Should Be Writing a Blog. Sprout Content: The Business of
Conversation. Retrieved from http://www.sproutcontent.com/blog/bid/106416/19-Reasons-Why-Your-Business-Should-Be-Writing-a-Blog
Swanson,
A. (2013). “Win Nothing” and be Ecstatic about it with Snapple’s Latest
Contest. [Web log comment]. Retrieved from http://www.qualitylogoproducts.com/blog/win-nothing-snapples-latest-contest/